With the International Monetary Fund forecasting another worldwide economic crisis in the short term future, many firms are tightening up their budgets. This is especially true when it comes to their marketing and promotion spending. This conventional kind if thinking is poor business practice. Without a degree of risk there is not any reward. In addition you give the competition the option of getting the jump on you should they not stop their spending on promotions.
Many companies ought to use this opportunity to establish their brand to the market. With the general public already nervous, they want a sound reason to spend their cash. The right image, the right advertising can provide such an opportunity.
If your branding hasn't been established, now could be the time to employ a professional image photographer. Why? Because they can establish your brand to the general public with one good shoot.
Though they are not cheap, this is negotiated and offers a great ROI if done right. Just be absolutely sure you do your analysis to understand what perception you need to offer potential clients. The brief will decide how a commercial photographer is able to deliver the message. Brands like Apple have spent millions developing their brand using commercial photographers. Clearly they have a lot more cash at their disposal, but as discussed earlier, no risk means no reward. When you think about Apple products, automatic images come to your mind. This is the result of spending on commercial photography.
Even if you do not have much money, ask around within your networks if they know of any good pro commercial photographers. There could be one who is looking to fill in their time and would be prepared to negotiate down on their usual rates. Also favours done now, don't often get forgotten later on.
So do the right thing by your company and employ a commercial photographer to get the highly competitive edge.
Many companies ought to use this opportunity to establish their brand to the market. With the general public already nervous, they want a sound reason to spend their cash. The right image, the right advertising can provide such an opportunity.
If your branding hasn't been established, now could be the time to employ a professional image photographer. Why? Because they can establish your brand to the general public with one good shoot.
Though they are not cheap, this is negotiated and offers a great ROI if done right. Just be absolutely sure you do your analysis to understand what perception you need to offer potential clients. The brief will decide how a commercial photographer is able to deliver the message. Brands like Apple have spent millions developing their brand using commercial photographers. Clearly they have a lot more cash at their disposal, but as discussed earlier, no risk means no reward. When you think about Apple products, automatic images come to your mind. This is the result of spending on commercial photography.
Even if you do not have much money, ask around within your networks if they know of any good pro commercial photographers. There could be one who is looking to fill in their time and would be prepared to negotiate down on their usual rates. Also favours done now, don't often get forgotten later on.
So do the right thing by your company and employ a commercial photographer to get the highly competitive edge.
About the Author:
If you're looking for a professional Melbourne photographer, you need to take a look at Blinq Photography. Shawn Smith runs Blinq Photography, a prize winning professional commercial photographer, making bold photographs that talk to you and your customers. They specialize in commercial, sports and portrait photography.
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