9/14/2011

Vue The Future of Cinema

By Harry Whitehome


Westfield Stratford City is about to launch the future of cinema with its latest development - Vue Stratford cinema, one of the largest all-digital cinemas in Europe. The launch follows hot on the tail of the 2010 Vue Westfield London launch, which was one of the highest earning cinemas in the UK.

Leading the way for innovative cinema technology, the set up at Vue Stratford City is second to none throughout the 17 screens. Featuring Vue Sony 4k projection and Vue Profound Sound, accented with SuperVue stepped seating, an immersive on of a kind experience is bound to be received. Furthermore two supersize Xtreme screens, Real D 3D technology and VIP seating, only add to the cinemas appeal.

The Vue Sony 4k projection, will deliver to every seat an outstanding visual experience. Audiences will be stunned by the detail even on the larger screens, with up to 4 times the megapixels of 2k and HD technology. This will be an engaging and visual, unlike anything you could recreate at home.

Vue profound sound only enhances further, with stunning Dolby 7:1 sound. The audience will feel like part of the action thanks to Vue's unique and professionally mixed sound. Every seat in the auditorium will benefit from the wall to wall, floor to ceiling screen with SuperVue stepped stadium seating; on top of this VIP seats are also available.

The Vue Stratford cinema forms the premier entertainment offering at the new 1.9 millionsq ft development - Westfield Stratford City. The complex itself is one of the leading destinations for a day out in London, as well as having Europe's largest mall and being part of the London Olympic Gateway. It is projected that millions of people will visit the development annually.

Tim Richards, CEO of Vue Entertainment, stated "We are very excited to be working with the Westfield team again as an integral part of this huge retail and leisure landmark which is the gateway to London's incredible Olympic Park."

Vue Stratford City will be leading the way for innovative cinema technology, with a set up that is surpassed by none, featuring an impressive 17 screens. The cinema uses Vue Sony 4 k projection and Vue Profound Sound, superbly complimented by SuperVue stepped seating. Further to this are two Xtreme screens, Incre3Dible Vue Digital 3D, using Real D 3D technology and an added available bonus of VIP seating.

Every seat in the house will have spectacular visuals thanks to the Vue Sony 4k projection. Moviegoers will lose themselves in the detail an image fluidity, even on bigger screens thanks to up to 4 times the megapixels offered by 2k and HD projection. This will be one immersive experience that you will not get in your own home.

Vue Sony 4k is expertly complemented by Vue Profound Sound, with epic Dolby 7:1 sound. It makes the audience feel like part of the action. Every seat in the house is exposed to the experience largely due to the impressive SuperVue stepped seating, making the most of the wall to wall floor to ceiling screen. Better yet - VIP seats are also available.

The Vue Stratford cinema forms the premier entertainment offering at the new 1.9 millionsq ft development - Westfield Stratford City. The complex itself is one of the leading destinations for a day out in London, as well as having Europe's largest mall and being part of the London Olympic Gateway. It is projected that millions of people will visit the development annually.

CEO of Vue entertainment, Tim Richards, stated "We are very excited to be working with the Westfield team again as an integral part of this huge retail and leisure landmark which is the gateway to London's incredible Olympic Park.




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