Many photographers make the very same mistake as other smaller firms when it comes to the construction of their website. They make the assumption that if it's good, then that will be enough to drive traffic and bring in clients. They hire a 'wonderful ' website designer who creates a sensational site to demonstrate their images. The website is usually stuffed with high spec photographs or flash based slideshows, rich in multi-media effects and they are regularly very disappointed.
Today there are literally millions of web sites dedicated to wedding photography, typing "wedding photography" into Google returns over 80 million web pages. Why would you new site be put above all these? The better news is that it's feasible to rise up the Google rankings and generate business from the web, it just needs a touch more effort and thought.
There are 6 stages to success and they are:
1. Market Research
2. Internet site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Back links
6. Tracking Results
To get customers to your site you have to find the keywords that you potential clients are using to search in Google. These keywords need to have a few characteristics; they must be:
i) Business relevant
ii) Generate High Traffic
iii) Low in Competition
So though you may think the best keyword for a wedding photographer to aim at would be "wedding photography", if we apply the above rules we'll see that there is far too much competition to succeed here and it could take years (if at all) before you are able to rank well for this term. Miles better to find a long term which is still applicable but has a smaller market. If the photographer works in the south of Britain then the term "Wedding Photographer London" could be a lot easier.
The internet site can then be designed with this under consideration and other articles will go into the details in more depth. Once the site is built it'll need content in the form of articles and pictures all applicable to the chosen keyword. When this is done the site needs to be promoted using off-site systems to build links from other sites (Blogs, YouTube, Twitter, Facebook) which should increase it's visibility to Google.
Analytic software like Google Analytics should be installed from the start to follow the progress and allow the technique to be changed based on results. The whole process may take many months to generate results, but the final result is really worth the effort.
Today there are literally millions of web sites dedicated to wedding photography, typing "wedding photography" into Google returns over 80 million web pages. Why would you new site be put above all these? The better news is that it's feasible to rise up the Google rankings and generate business from the web, it just needs a touch more effort and thought.
There are 6 stages to success and they are:
1. Market Research
2. Internet site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Back links
6. Tracking Results
To get customers to your site you have to find the keywords that you potential clients are using to search in Google. These keywords need to have a few characteristics; they must be:
i) Business relevant
ii) Generate High Traffic
iii) Low in Competition
So though you may think the best keyword for a wedding photographer to aim at would be "wedding photography", if we apply the above rules we'll see that there is far too much competition to succeed here and it could take years (if at all) before you are able to rank well for this term. Miles better to find a long term which is still applicable but has a smaller market. If the photographer works in the south of Britain then the term "Wedding Photographer London" could be a lot easier.
The internet site can then be designed with this under consideration and other articles will go into the details in more depth. Once the site is built it'll need content in the form of articles and pictures all applicable to the chosen keyword. When this is done the site needs to be promoted using off-site systems to build links from other sites (Blogs, YouTube, Twitter, Facebook) which should increase it's visibility to Google.
Analytic software like Google Analytics should be installed from the start to follow the progress and allow the technique to be changed based on results. The whole process may take many months to generate results, but the final result is really worth the effort.
About the Author:
Pixcellence are UK based wedding photographers who concentrate on Indian Wedding Photography
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