9/25/2011

How the Leading Stars Manage Ordinary Folks

By Martin Astron


A accurate star treats “mere mortals” nicely. Oh certain, all of us hear the nightmare stories concerning the divas and prima donnas who scream at their co-workers, rant about their employers, and alienate their family members and buddies. We could all envision the petulant “star” who demands to be waited on as well as catered to. We've all heard about so-called “stars” condescendingly thank “the minor people” as they accept an award or other accolade. But are all those really stars?

Think about how much more you admire an actor, singer, dancer, writer, director, or other person in show business when you hear tales about how nice they are, about how they act just like “real people,” without the flashes of ego, relentlessly unreasonable demands, and general self-absorption so common among certain members of the show business community who have achieved some measure of success, however small it may be. A true star treats all people well…for two important reasons.

Reason #1: Treating all folks properly certainly is the proper thing to do.

It's stated that when a brand new Roman emperor was crowned and rode over the streets in a processional to celebrate his brand new position, 1 man was enlisted to accompany him, whispering within the new emperor’s ear, “All men die. All glory fades.” The message: Regardless of your standing in life, regardless of the degree of achievement and wealth you might have accomplished, in the end you're no better or worse than the subsequent person. How many instances have you heard a big star say, “I’ve grown up. And I regret the way I handled several people from the past”? How many instances have you heard about well-known entertainers or producers or directors throwing tantrums and belittling individuals (perhaps it ought to be the “belittled people” rather than the “little people”)? Do you resent it? Don’t you feel like an individual inside a great position of privilege does not understand or value it? Don’t you question what’s incorrect with that individual, what self-esteem problem or other character flaw they possess that compels them, regardless of their greatly good fortune, to deal with individuals poorly? And there's absolutely nothing that the public resents more compared to a “star” who treats ordinary individuals badly but “kisses up” to greater stars. Ordinary individuals, also genuine superstars, know: Treating all individuals nicely will be the correct matter to do.

Related: ExploreTalent

Reason #2: Treating all people well is good business.

If you're in show industry, the public-the so-called “ordinary” individuals or “little people”-are, in 1 sense, your “customers.” And also you are a “brand.” Individuals form organizations with well-liked brands-they understand the image and possess a clear perception of Nike shoes, Volvo automobiles, Coca-Cola, Pixar films, as well as numerous other goods. Individuals also possess crystal clear perception of celebs. Say the name Lady Gaga or Cameron Diaz or Justin Timberlake or Jay-Z, and people instantly develop a psychological impression of that person’s look and character, their strengths and weaknesses. Stars who deal with ordinary people badly are possibly harming its brand; they're getting rude to their “customers.” They're, as the saying goes, biting the hand that feeds them. The intelligent stars comprehend the power of branding.

There’s a saying in show business: Be careful how you treat people on your way up because you’re going to see them again on your way down (since nobody-nobody-stays on top forever). Likewise, be careful how you treat the public, or the public will turn on you. They can make, and break, you.

Nurture your brand. Go on auditions. Sell yourself efficiently with high-quality photographs, a reel, and site. And at all times, handle your colleagues and also your supporters with kindness and respect. That is what a true star does.




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