Finding the right commercial photographer to take photographs for your business isn't a simple task. When the economy is tightening and talk of a second worldwide financial crisis occuring in a space of 3 years, enterprises are taking a conservative approach to promotion. This I think is a really poor business decision as patrons need to be enticed into buying and purchasing is what an economy is reliant on.
The thing is, a professional commercial photographer is not cheap. In addition, not every commercial photographer can competently do each and every type of photography. A photographer who shoots family portraits and weddings would not be a great choice for a commercial shoot. Do a Google search and ask your fellow business colleagues who they strongly recommend, research comprehensively to avoid any expensive mistakes.
No one can argue that modern digital cameras mixed with easily available imaging software will help the non-professional to attain fair results. But when it comes to your business, you only want the very best for the best price available. The weight a professionally shot photo has on a clients industry is far greater than that of a quickly grabbed shot from a digital camera.
Some thoughts that you might not know about copyright issues and intellectual property. Even after you've paid a tidy sum for a group of photographs, you don't own the IP. The photographer always maintains copyright of the pictures and grants you a licence to use the photos for the agreed usage. Professional photographers will give you a licence based primarily on your requirements and this can typically be included in their charge.
So make sure you understand the ins and outs of using a commercial photographer for the sake of your business. The right choice will give you the highly competitive edge on your opposition and a poor choice will see you wasting your money.
The thing is, a professional commercial photographer is not cheap. In addition, not every commercial photographer can competently do each and every type of photography. A photographer who shoots family portraits and weddings would not be a great choice for a commercial shoot. Do a Google search and ask your fellow business colleagues who they strongly recommend, research comprehensively to avoid any expensive mistakes.
No one can argue that modern digital cameras mixed with easily available imaging software will help the non-professional to attain fair results. But when it comes to your business, you only want the very best for the best price available. The weight a professionally shot photo has on a clients industry is far greater than that of a quickly grabbed shot from a digital camera.
Some thoughts that you might not know about copyright issues and intellectual property. Even after you've paid a tidy sum for a group of photographs, you don't own the IP. The photographer always maintains copyright of the pictures and grants you a licence to use the photos for the agreed usage. Professional photographers will give you a licence based primarily on your requirements and this can typically be included in their charge.
So make sure you understand the ins and outs of using a commercial photographer for the sake of your business. The right choice will give you the highly competitive edge on your opposition and a poor choice will see you wasting your money.
About the Author:
If you're looking for a professional Melbourne photographer, you need to take a look at Blinq Photography. Shawn Smith runs BlinqPhotography, an award winning professional photography Melbourne studio, making bold images that speak to you and your clients. They specialise in commercial, sports and portrait photography. They provide excellent service and value.
No comments:
Post a Comment