Video marketing is a wonderful way for photographer to generate fast, free net traffic to their websites. A large number of photographers are doing it already. They create slideshows using their digital stock photography, then convert that to an easy video format, and submit that to all the video sharing sites. If you are thinking about trying this for yourself, here are six tips to be certain you get the best possible results for your efforts ...
Keywords : The idea is to find a couple of precise phrases to target with each video. Include them in the title and in the description when you are submiting the video. The secret is to get specific.It is much easier to get a good ranking for a phrase than a single word or possibly even a 'broad ' phrase. Don't be afraid to go 'long-tailed ' ... A 3-5 word phrase ... You'll get a better ranking and more targeted traffic. The bonus is, a lot of long-tail keywords will share the same broad phrase, so as you submit 1 or 2 videos you may also start ranking for the broad phrase also.
Title: Use your main keyword phrase, but also make it interesting and catchy. Your video previews don't always 'sell ' your video well, so be sure your title works for you also , building interest and curiosity, prompting people to stop to take a look.
Description: Always start your description with your full website address. Then use your keyword right after that, built into a legible, interesting description. Keep it to 200 words or less.
Competition: What we're doing here is fairly specialised, so this shouldn't be a difficulty, but always try a search in Google for your Keyword Phrase, and confirm there aren't too many sites competing. Over 100,000 results and you want to get more particular with your phrase ... Less than 30,000 and you stand an even chance of taking out position one!
Length: Always remember the goal here is to get folk to go to your internet site ... So always leave your viewers desiring more. 10-12 pictures is plenty. Always finish up by letting the viewer know more pictures on this subject are available in your pro stock catalogue at www.yourdomain.com!
Audience: Also remember you need to attract photo buyers, so make sure your presentation is fully professional and make sure your captions indicate that you're a pro and your work is for sale. When picking your key-phrase, always select one that is more likely than be searched for by commercial photography buyers ... Ie "xyz stock images" rather than "xyz pictures".
Beyond that, the genuine power of this is the chance to create something that goes 'viral'. Use your imagination and creativity to make something that people feel compelled to pass on to their mates and co-workers. When that starts to happen, you can generate a torrent of interested visitors you your internet site that's most unlikely to stop.
Keywords : The idea is to find a couple of precise phrases to target with each video. Include them in the title and in the description when you are submiting the video. The secret is to get specific.It is much easier to get a good ranking for a phrase than a single word or possibly even a 'broad ' phrase. Don't be afraid to go 'long-tailed ' ... A 3-5 word phrase ... You'll get a better ranking and more targeted traffic. The bonus is, a lot of long-tail keywords will share the same broad phrase, so as you submit 1 or 2 videos you may also start ranking for the broad phrase also.
Title: Use your main keyword phrase, but also make it interesting and catchy. Your video previews don't always 'sell ' your video well, so be sure your title works for you also , building interest and curiosity, prompting people to stop to take a look.
Description: Always start your description with your full website address. Then use your keyword right after that, built into a legible, interesting description. Keep it to 200 words or less.
Competition: What we're doing here is fairly specialised, so this shouldn't be a difficulty, but always try a search in Google for your Keyword Phrase, and confirm there aren't too many sites competing. Over 100,000 results and you want to get more particular with your phrase ... Less than 30,000 and you stand an even chance of taking out position one!
Length: Always remember the goal here is to get folk to go to your internet site ... So always leave your viewers desiring more. 10-12 pictures is plenty. Always finish up by letting the viewer know more pictures on this subject are available in your pro stock catalogue at www.yourdomain.com!
Audience: Also remember you need to attract photo buyers, so make sure your presentation is fully professional and make sure your captions indicate that you're a pro and your work is for sale. When picking your key-phrase, always select one that is more likely than be searched for by commercial photography buyers ... Ie "xyz stock images" rather than "xyz pictures".
Beyond that, the genuine power of this is the chance to create something that goes 'viral'. Use your imagination and creativity to make something that people feel compelled to pass on to their mates and co-workers. When that starts to happen, you can generate a torrent of interested visitors you your internet site that's most unlikely to stop.
About the Author:
Matt Brading is a photographer & writer Matt who prefers to sell photography online through the direct contact stock libraries: GlobalEye Stock Photo Agency and OzImages Stock Photography Library. You'll find more photography business articles on his PhotoSite Secrets blog where he shows you the simplest way to make your own rewarding photo web sites in a weekend!
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