8/15/2011

Marketing Your Photography Through Social Media

By Ciara Hartman


When it comes to marketing your services as wedding photographers, a satisfied bride is the strongest tool in your armory. If you supply a bride with the pretty wedding album she has always dreamed of she will introduce you to all of her single or engaged chums, she'll display your prints around her home, and most likely she's going to carry her wedding album around with her on nights out, to work and to family events for several weeks.

A very cheerful bride is fantastic for your business.

However , to take advantage of this sort of golden marketing opportunity, you first have to secure 1 or 2 wedding shoots to produce your content brides. In the wedding industry as a whole, its not what you know, but who you know. It is essential for wedding photographers to network at every opportunity in order to get their name out there as a photographer. This might mean spending time at wedding fares and bridal events, passing out business cards and generally meeting not just brides, but other wedding service businesses who might recommend you to their own clients.

Technology has also made it much easier to market yourself and your business. One amazing way to network with possible customers is via social media. A blog could be a fun and acceptable way to reach out to possible customers. Post sample photographs from weddings and other event shoots on a consistent basis so you have a recent portfolio which clients can refer to at any opportunity.

Posting update on your blogs about things you enjoyed or engaging locations can also be useful, brides need to feel comfy with their shutter-bug, and blogging can really help you to get your character out there on show. Other social networks like Twitter, MySpace and Facebook can also be handy marketing tools.




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