When starting out with any small business, one of the first things that you will need are business cards. They're the way that you can spread the word to buddies and family that you have started a new undertaking and they present all your new contact data. Many new entrepreneurs make the mistake of going to the local print shop and getting them to design business cards using one of their standard templates. This is a very bad idea.
Locally produced cards will look just like everybody else's. They are going to have not personality and sometimes the quality of the paper and printing is average at the best. As wedding photographers or as any other sort of photographer, your image and how you present yourself is highly important.
There are two rules you need to follow to make certain you do not mess things up:
- Choose the very best quality paper available. This is something that you will be giving out to a potential client, you want to convey the impression of your top standards.
- Choose a classic image. Here is your chance to show off your work and have somebody carry it around with them, select an image that truly represents you and the message you are attempting to get across. Never select a standard picture or symbol from a selection of other peoples designs.
- Make your contact information clear and easy to read. Ideally black text on a white background. Include email, mobile phone and your web address.
- Keep the front page design simple "ideally just one image covering the entire card.
Tip: In England there is a great web business card company called moo.com (yes actually) "they produce great cards which are perfect for photographers as you can have a different image on each card. Ie you can order a box of 50 cards with a different image on each card, so you get to carry about your entire portfolio.
In summary, go for the very best quality and make sure your brand stand out.
Locally produced cards will look just like everybody else's. They are going to have not personality and sometimes the quality of the paper and printing is average at the best. As wedding photographers or as any other sort of photographer, your image and how you present yourself is highly important.
There are two rules you need to follow to make certain you do not mess things up:
- Choose the very best quality paper available. This is something that you will be giving out to a potential client, you want to convey the impression of your top standards.
- Choose a classic image. Here is your chance to show off your work and have somebody carry it around with them, select an image that truly represents you and the message you are attempting to get across. Never select a standard picture or symbol from a selection of other peoples designs.
- Make your contact information clear and easy to read. Ideally black text on a white background. Include email, mobile phone and your web address.
- Keep the front page design simple "ideally just one image covering the entire card.
Tip: In England there is a great web business card company called moo.com (yes actually) "they produce great cards which are perfect for photographers as you can have a different image on each card. Ie you can order a box of 50 cards with a different image on each card, so you get to carry about your entire portfolio.
In summary, go for the very best quality and make sure your brand stand out.
About the Author:
Clwyd Probert is a wedding photographer with Pixcellence who provide wedding photography Birmingham, London and all over the United Kingdom.
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