There are several strategies to generate clients on the web. The three most well-liked strategies are:
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online web sites and directories
The strategy you choose will depend upon a number of factors and each method may be applicable for different photographers at various times in their business cycle. Let's take a look at each methodology in turn and analyse its strengths and weaknesses. In this article we'll look at the first of these techniques.
Generic Listing In The Search Websites
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It is critical to follow some basic rules before starting on a SEO campaign. Remember the 3 things that must definitely be in place before you consider promoting a selected search phrase for your website:
- The term must be relevant for your business. There is not any point in being number one on Google if the people who come to your site are not especially interested in what you do
- The term must generate traffic. Use the Google keyword tool to guess the amount of visitors you will get if you do well for the term Remember the 1 spot takes a high percentage of all traffic.
- The term should have low competition. If you try to compete with a robust existing competitor, then it might take you a very long time to get results, if ever.
The downside is that the effort required to do the market analysis, change the internet site and promote it takes both cash and time and the results aren't quick. A common SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
- Common listing in the search engines such as Google
- PPC (Pay Per Click) advertising
- Paid advertisements in online web sites and directories
The strategy you choose will depend upon a number of factors and each method may be applicable for different photographers at various times in their business cycle. Let's take a look at each methodology in turn and analyse its strengths and weaknesses. In this article we'll look at the first of these techniques.
Generic Listing In The Search Websites
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It is critical to follow some basic rules before starting on a SEO campaign. Remember the 3 things that must definitely be in place before you consider promoting a selected search phrase for your website:
- The term must be relevant for your business. There is not any point in being number one on Google if the people who come to your site are not especially interested in what you do
- The term must generate traffic. Use the Google keyword tool to guess the amount of visitors you will get if you do well for the term Remember the 1 spot takes a high percentage of all traffic.
- The term should have low competition. If you try to compete with a robust existing competitor, then it might take you a very long time to get results, if ever.
The downside is that the effort required to do the market analysis, change the internet site and promote it takes both cash and time and the results aren't quick. A common SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
About the Author:
Pixcellence Wedding Photographers cover all of the UK. For full information on Wedding Photography London please visit their website.
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