5/15/2011

Photography Business: The Figure Photography

By Melissa Gardner


The human face is the favorite material when we talk about the figure photography business. The current digital technologies and cameras make it part of popular culture. If you've a camera with you, you've taken photographs of yourself, your folks and your buddies in all occasions. There are aspects and points of view that should be taken into consideration.

An amateur captures pictures to tell a story or for a personal memory. We usually take many photos when we're somewhere away from home traveling to different places. Then, there are the special occasions in life: the birthdays, holidays, weddings and other types of celebrations. This pampers our ego in a subtle way, but this sounds too philosophical even for a discussion.

Another common use is in the area of photo-journalism. This includes the snapshots you see in magazines and newspapers with people in different relevant circumstances. These photos support the story of the published article, giving a visual representation of it. They make a great relevance for the reader who processes the information conveyed on the reading material. The tabloids make extensive usage of this, particularly as celebrities are caught off-guard on candid shots.

The more refined aspect of this is found in fine art photography. The human face is quite expressive: it's the one to render all the emotions and thinking pattern in a subject. Whether the person is frowning, smiling or looking neutral, something special is there in every shot of the face. Artistic photography would rely on spontaneous moments with photos taken on the moment's spur. But there are also staged photos wherein the makeup, hairstyle and clothes play a great role. Therefore, it overlaps with glamor photography most of the time especially for the female models.

In the course of time, the human face has been transposed in many ways that it might not be possible not to spot a complete range of trends. The thing here is that the figure photography business hasn't known the professional and the amateurish extent that it knows in these times. The technological advancements has changed the grounds for numerous sorts of art. However, as it would rely basically on the camera, this domain is always the one responsible for the quiet and complex changes.




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