Ladies love to shop. There's no question about it. They love to see the latest fashion for themselves, try on dresses, and rummage through stores for some good finds. But if a shop can't bring women in, why not bring the products to them?
A catalog is a good marketing tool. Some women view shopping a therapy, but if they can't go to a store, looking at catalogs can also do wonders. The professionally shot garments, if set correctly on the pages, can lure even the choosiest of shoppers. Catalogs are similar to women's magazines in a sense that they are both great "reading" materials for women.
Apparels featured on a catalog are normally a preview of the latest or emerging styles from a company, which is a great enticement for fashionistas. They would be able to get the latest fashion even before it hits the market.
If shopping is fun for women, it's an inconvenience for men. That's where a catalog comes in. According to history, the famous ladies' underwear brand, Victoria's Secret, was started by a man named Roy Raymond in 1977. He was ashamed to buy intimate apparels for his wife in a department store setting so he opened a shop that is men-friendly. Not only that, he also made mail-order catalogs so those who couldn't or didn't want to go to his store would still be able to browse through the items. And what a success it has been.
A clothes catalog can also make men take notice. Other catalogs about men's interest, such as hardware equipment, car parts and accessories, or electronic gadgets, would get men's notice, but so do their physical store counterparts. They normally tolerate, or even enjoy, spending time inside a car shop or hardware shop, but they won't spend a minute longer than required inside a clothes store. If a man needs a clothing item, he will go straight to a store that sells it and leave, not bothering to look around for some other items that may be useful to him.
So if a clothing brand can bring all its products to a man through a catalog, he will also be forced to look at the other clothes too, thus, he may include one or two more purchases.
A catalog can also be useful in drawing in new customers. Some people don't enter a shop they are not familiar with. Even if the store has a new line of products that may interest them, they won't know about it since they won't trouble themselves to find out. There are also some who wish to look around inside a shop but are afraid that they won't be able to afford the prices.
Catalogs are just what a store needs to lure them to come in. Those who don't know anything about the shop might find things that interest them through a catalog. And those who have queries will get answers as catalogs have full information posted, including an item's available price, sizes, materials, and colors.
If presented in a right way, catalogs are a great help for clothing labels. A superb catalog should have complete information of the item, including a correctly taken and set image. A captivating layout is also significant. Its success depends on whether people would want to flip through its pages. And that can be accomplished when it is interestingly made to begin with.
A catalog is a good marketing tool. Some women view shopping a therapy, but if they can't go to a store, looking at catalogs can also do wonders. The professionally shot garments, if set correctly on the pages, can lure even the choosiest of shoppers. Catalogs are similar to women's magazines in a sense that they are both great "reading" materials for women.
Apparels featured on a catalog are normally a preview of the latest or emerging styles from a company, which is a great enticement for fashionistas. They would be able to get the latest fashion even before it hits the market.
If shopping is fun for women, it's an inconvenience for men. That's where a catalog comes in. According to history, the famous ladies' underwear brand, Victoria's Secret, was started by a man named Roy Raymond in 1977. He was ashamed to buy intimate apparels for his wife in a department store setting so he opened a shop that is men-friendly. Not only that, he also made mail-order catalogs so those who couldn't or didn't want to go to his store would still be able to browse through the items. And what a success it has been.
A clothes catalog can also make men take notice. Other catalogs about men's interest, such as hardware equipment, car parts and accessories, or electronic gadgets, would get men's notice, but so do their physical store counterparts. They normally tolerate, or even enjoy, spending time inside a car shop or hardware shop, but they won't spend a minute longer than required inside a clothes store. If a man needs a clothing item, he will go straight to a store that sells it and leave, not bothering to look around for some other items that may be useful to him.
So if a clothing brand can bring all its products to a man through a catalog, he will also be forced to look at the other clothes too, thus, he may include one or two more purchases.
A catalog can also be useful in drawing in new customers. Some people don't enter a shop they are not familiar with. Even if the store has a new line of products that may interest them, they won't know about it since they won't trouble themselves to find out. There are also some who wish to look around inside a shop but are afraid that they won't be able to afford the prices.
Catalogs are just what a store needs to lure them to come in. Those who don't know anything about the shop might find things that interest them through a catalog. And those who have queries will get answers as catalogs have full information posted, including an item's available price, sizes, materials, and colors.
If presented in a right way, catalogs are a great help for clothing labels. A superb catalog should have complete information of the item, including a correctly taken and set image. A captivating layout is also significant. Its success depends on whether people would want to flip through its pages. And that can be accomplished when it is interestingly made to begin with.
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