Wedding photography is a job that you can do and do well. The difference of it being a job and a career is dependent on the amount of passion you have for photography and your ability to make it profitable. Although it is possible to find numerous jobs as a wedding photographer with agencies, some of the most profitable work comes from working alone, as your own business. Before you can get to that point, you need to ensure you are taking steps to make your business profitable.
Getting Referrals
One of the hardest things that a wedding photographer needs to do is to get referrals from others. It is not easy to do, because you are asking for business, but it is a profitable thing to do. Your business relies on it. There are likely hundreds of wedding photographers in your area. It is difficult to stand out from the rest of them if you do not take full advantage of word of mouth advertising.
Here are some tips to help you to get the best results when asking for a referral.
- Do network. Although your primary business is with the client (usually the bride and groom) do not forget that you also have other people you are in contact with that could be future clients as well. For example, the mother of the bride and the mother of the groom may have other children. Impress them and ask them to think of you.
- Provide your card to those who request it at the wedding ceremony, reception or any place along the way. Make yourself approachable and be sure to answer questions that people pose to you as you can. For example, you should not stop in the middle of a shoot to discuss someone else's needs for a photographer, but you should make the time to talk with them.
- Do take the time to talk to your wedding party, too. Anyone that you meet is someone that could be a future client. Not only should you ask for referrals but also you should treat those people as you would like to be treated.
Wedding photography is profitable but it can only be profitable if you take steps to make it that way. Advertising through referrals is one of the best ways to go. People trust those they know more than they trust an ad they see online.
Getting Referrals
One of the hardest things that a wedding photographer needs to do is to get referrals from others. It is not easy to do, because you are asking for business, but it is a profitable thing to do. Your business relies on it. There are likely hundreds of wedding photographers in your area. It is difficult to stand out from the rest of them if you do not take full advantage of word of mouth advertising.
Here are some tips to help you to get the best results when asking for a referral.
- Do network. Although your primary business is with the client (usually the bride and groom) do not forget that you also have other people you are in contact with that could be future clients as well. For example, the mother of the bride and the mother of the groom may have other children. Impress them and ask them to think of you.
- Provide your card to those who request it at the wedding ceremony, reception or any place along the way. Make yourself approachable and be sure to answer questions that people pose to you as you can. For example, you should not stop in the middle of a shoot to discuss someone else's needs for a photographer, but you should make the time to talk with them.
- Do take the time to talk to your wedding party, too. Anyone that you meet is someone that could be a future client. Not only should you ask for referrals but also you should treat those people as you would like to be treated.
Wedding photography is profitable but it can only be profitable if you take steps to make it that way. Advertising through referrals is one of the best ways to go. People trust those they know more than they trust an ad they see online.
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