3/09/2011

Enhance User Experience By Using High Quality Pictures

By David Pareto


Enhanced online experience includes visually appealing images that keep visitor attention focused on the goal of the website goal. Quality photographs showcase products or ideas, deliver key messages, elicit desired responses, and direct visitors further into the website towards that goal. Using high quality pictures ensures the attention of visitors is captured and maintained. Efficiently loading web pages keep visitors engaged, making them eager to learn more about the content of the site. Efficiently loading pages enhance user web experience.

Website photos are the first view potential visitors get of the website. This is the first chance to persuade them. First impressions determine whether potential visitors venture farther into the website, or simply click on to another. Pictures play a main role in keeping visitors on a site, and in motivating them to stay and explore it. Quality pictures motivate users to remain at a site to explore it.

Placement of photographs on websites is much like the placement of items in storefront window displays. The items on display beckon passersby to enter. Website photography invites online visitors to explore site pages.

Photography can drive online visitors further into the site. If a site communicates an opinion, or seeks to influence people, photography is an essential factor to persuade visitors to believe or agree. Perceptions and first impressions typically cause visitors to act as they usually look before reading. Photographs enhance visitor perceptions, first impressions, and prepares them to be persuaded.

Imagery holds the power professional marketers and advertisers rely on. It is the force that drives persuasion and sales. If a website sells products, quality photos will be a primary factor in sales. Buyers want to see up-close views of things they want.

Pictures are like power-tools on websites. Online imagery can wow visitors, drive them further into a site, and convert casual onlookers into agreement, and/or influence their buying habits. Once a site has elicited the conversion of an onlooker to buy or believe, a smooth, efficient, direction towards the goal is the ideal experience. Pages need to load efficiently to keep users on the site's pages. They do not want to wait for pages to load!

Photos with high resolution are large files that load slowly. They offer significantly better clarity and crispness, but visitors will spend significantly more time waiting for them to load. Web browsers cannot efficiently load these files. This causes an interruption of user attention and focus.

Photographs optimized for smallest possible size (fastest loading files) while preserving the highest possible visual quality (resolution) produce the best online visitor experience. Savings of a few kilobytes on each picture can significantly increase speed at which an entire page will load, especially if the user views the page over a slow connection. Users with faster connection speeds expect quality photography with quickly loading pages that appear almost instantaneously.

Using quality photographs is an essential factor in enhancing the online experience. They provide added value to any site because its imagery holds the power to sell as well as persuade. The photography provides positive first impressions, efficient browser loading, and best visual quality. A conversion response will keep visitors focused and attentive to the goal of the site.




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