Many photographers make the very same mistake as other smaller firms when it comes to the construction of their website. They make the assumption that if it's good, then that will be enough to drive traffic and bring in clients. They hire a 'wonderful ' website designer who creates a sensational site to demonstrate their images. The website is usually stuffed with high spec photographs or flash based slideshows, rich in multi-media effects and they are regularly very disappointed.
Today there are actually millions of internet sites devoted to wedding photography, typing "wedding photography" into Google returns over 80 million internet pages. Why would you new site be put above all of these? The good news is it is possible to rise up the Google rankings and generate business from the web, it just requires a little more effort and thought.
There are six stages to success and they are:
1. Google Research
2. Site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Backlinks
6. Tracking Results
To get clients to your website you have got to find the keywords that you possible customers are using to search in Google. These keywords have to have 1 or 2 traits; they must be:
i) Business applicable
ii) Generate Serious Traffic
iii) Low in Competition
So although you may well think that the best keyword for a wedding photographer to aim towards would be "wedding photography", if we apply the above rules we're going to see that there's way too much competition to be successful here and it might take years (if at all) before you're able to rank well for this term. Much better to discover a longer term which is still topical but has a smaller market. If the photographer works in the south of England then the term "Wedding Photographer Kent" might be a great deal easier.
The internet site can then be designed with this under consideration and other articles will go into the details in more depth. Once the site is built it'll need content in the form of articles and pictures all applicable to the chosen keyword. When this is done the site needs to be promoted using off-site systems to build links from other sites (Blogs, YouTube, Twitter, Facebook) which should increase it's visibility to Google.
Analytic software like Google Analytics should be installed from the start to follow the progress and allow the technique to be changed based on results. The whole process may take many months to generate results, but the final result is really worth the effort.
Today there are actually millions of internet sites devoted to wedding photography, typing "wedding photography" into Google returns over 80 million internet pages. Why would you new site be put above all of these? The good news is it is possible to rise up the Google rankings and generate business from the web, it just requires a little more effort and thought.
There are six stages to success and they are:
1. Google Research
2. Site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Backlinks
6. Tracking Results
To get clients to your website you have got to find the keywords that you possible customers are using to search in Google. These keywords have to have 1 or 2 traits; they must be:
i) Business applicable
ii) Generate Serious Traffic
iii) Low in Competition
So although you may well think that the best keyword for a wedding photographer to aim towards would be "wedding photography", if we apply the above rules we're going to see that there's way too much competition to be successful here and it might take years (if at all) before you're able to rank well for this term. Much better to discover a longer term which is still topical but has a smaller market. If the photographer works in the south of England then the term "Wedding Photographer Kent" might be a great deal easier.
The internet site can then be designed with this under consideration and other articles will go into the details in more depth. Once the site is built it'll need content in the form of articles and pictures all applicable to the chosen keyword. When this is done the site needs to be promoted using off-site systems to build links from other sites (Blogs, YouTube, Twitter, Facebook) which should increase it's visibility to Google.
Analytic software like Google Analytics should be installed from the start to follow the progress and allow the technique to be changed based on results. The whole process may take many months to generate results, but the final result is really worth the effort.
About the Author:
Pixcellence are UK based wedding photographers who specialise in Indian Wedding Photography
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